MASS EFFECT

Mr Gay Hong Kong, Mass Luciano is not a pretty face. He presented Hong Kong to won the title of first runner up of Me Gay World this year. He just launched his own fashion brand, MASS. Dim Sum has chat with him about fashion.

Dim Sum: Can you tell us more about your fashion background?
Mass: My career in fashion started in Los Angeles over 12 years ago, when I joined the design team at Guess Jeans, fresh out of fashion school.  My denim background allowed me to work with many companies, including Victoria Beckham for Rock & Republic, but it was in Italy that I learned the most about the fashion business. I designed for a start up brand in Italy, which really made a difference to my career.

Dim Sum: How would you describe your personal style?
Mass: I think my personal style is very relaxed with a quirky twist. I love wearing prints and textured materials, but in familiar silhouettes like t-shirts and sweatshirts. It’s streetwear with a touch of high fashion.

Dim Sum: Who is your fashion icon?
Mass: I don’t really have a fashion icon, but there are people I admire in the fashion world, like Karl Lagerfeld, Miuccia Prada and Thom Browne.

Dim Sum: Can you tell us more about your collection? 
MASS: is a men’s streetwear brand, offering contemporary basics with a modern edge.  The capsule collection has 12 styles and is designed to update the urban-male’s wardrobe with a fashion forward aesthetic that’s easy to wear.  I was influenced by Hong Kong’s architecture, especially the bamboo scaffolding with mesh netting, so you’ll find a few pieces in mesh.  The entire line is made in Hong Kong, which I’m really proud of and is available for purchase online at massbranded.com.

Dim Sum: What are the must have items this winter? 
Mass: This winter’s must have items are the light weight bomber jacket with mesh sleeves and the mesh sweatshirt.  Our ‘Sum’ Bomber Jacket is perfect for Hong Kong’s winter.  It has a urban appeal and is fully lined with cotton jersey making it both stylish and comfortable.  Our ‘Piece’ Mesh Sweatshirt is one of the most flattering sweatshirts available.  The panels are cut in a way that enhances your muscles and the mesh gives it a sensual feeling and adds ventilation as well.

Dim Sum: You can’t leave your home without ______? 
Mass: With the weather changing from hot to warm to cold so quickly, I never leave home without my sweatshirt.  I keep my ‘Plus’ Printed Sweatshirt in my bag just in case the temperatures drop.  It’s black and white and goes well with anything, so at least I can keep warm and still look good!

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